2025
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For Sponsors

Discover a world of difference with KCLU sponsorships

KCLU is the #1 NPR station for Ventura and Santa Barbara Counties, delivering more than 144,400 weekly listeners!

We're also the only truly uncluttered radio station in the market. KCLU has just three 30-second sponsor spots available per hour. Your message is never heard next to another sponsor.

Our sponsorship packages are tailored to meet your goals.

KCLU on-air sponsorship opportunities

  • Weekly schedules: Tailored to an advertiser's marketing and budget goals.
  • Traffic and weather sponsorships: Monday through Friday in Morning Edition (4 to 9 a.m.) and All Things Considered (3:30 to 6:30 p.m.).
  • Business reporting sponsorships: Monday through Friday for the Marketplace Morning Report (6:51 a.m.) and Marketplace (3 to 3:30 p.m. and 6:30 to 7 p.m.).
  • Local news sponsorships: KCLU Radio is the winner of more Golden Mike Awards than any other radio or TV station in the Tri-Counties.
  • Annual holiday specials sponsorships: Category exclusivity during Thanksgiving, Hanukkah, Christmas, and New Year’s programming specials.
  • KCLU Speaker Series sponsorships: At least once a year, KCLU presents a live event with noted public radio hosts and reporters. Past events featured Weekend Edition's Scott Simon, Fresh Air's Terry Gross, and Peter Sagal from Wait, Wait Don’t Tell Me.

KCLU.org digital sponsorship opportunities

  • A campaign on KCLU.org delivers 20,000 monthly impressions on average.
  • Banner ad sizes:
    • Medium rectangle: 300w x 250h
    • Mobile: 320w x 50h

How KCLU and NPR listeners differ from non-listeners

  • 138% more likely to be a self-employed professional
  • 144% more likely to hold an upper management or professional position
  • 114% more likely to have the job title of 'president'
  • 99% more likely to have a household income of $100,000 to $149,999
  • 127% more likely to have a household income of more than $150,000
  • 145% more likely to own securities valued above $150,000
  • 83% more likely to own a luxury vehicle
  • 59% more likely to drink domestic wine
  • 36% more likely to dine out
  • 65% more likely to walk for exercise
  • 34% more likely to exercise two or more times per week

Source: MRI GfK Doublebase 2021. Base: Total U.S. adults

Sponsorship/Advertising Contacts

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